tackling ageist commercials at the Museum of the Moving Image

Yesterday I attended the kickoff of a media literacy program aimed at ageist stereotypes in commercials.  Here's the disturbing Super Bowl ad featuring Betty White, including the smart deconstruction, that sparked the whole program. 

Thirty teenagers and 30 olders will be remixing commercials that subtly or not-so-subtly depict older people as deaf, dumb, and doddering. The program is a collaboration between LAMP (Learning About Multimedia Project), OATS (Older Adults Technology Services) and  the Museum of Moving Image, and I can't wait to see what the teams come up with. Wish I could be a fly on the wall for all the discussion.

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