I nominate “olders.” What do you think?

I’ve just attended the 2012 Age Boom Academy at the Columbia Journalism School:   five days immersed in expert presentations on all aspects of aging, from healthcare reform to new developments in cognitive science.  Excellent stuff, and more about it soon.  The conference was sponsored by Atlantic Philanthropies, where Pulitzer-Prizewinning writer and New York Times veteran Jack Rosenthal is now a Senior Fellow. On the first day he asked us a question:  what should we call the population we journalists are writing about?

Rosenthal has written about this before, as have I, and none of the contenders (wellderly, senior citizens, elders) have hit the spot.  I propose “olders.”  It’s short, it’s not cute, and it emphasizes the intuitively obvious but often overlooked point that age is a continuum.  Language that subverts the young/no-longer young binary that prevails in American society also challenges the ageist assumptions that accompany that theoretical divide. Olders, youngers, fellow Age Boom Fellows, what do you think?



How about Gen B for boomers? And for the old old we could use 'olders'

I do like the sound of Gen B, but I find myself leery of generational labels because they imply a homogeneity that is seldom the case.  Also, I think they make it easier to pit the presumed interests of one age cohort against another.  But maybe I'm all wet.

in the Spokane Spokesman-Review.  Lots of contenders, none of which, as Nappi observes, really make the grade. She quotes Jack Rosenthal and I think he's right: "My best guess, and it’s not very poetic, is that we’ll talk about the ‘young-old’ – those 65 to 80. The ‘old-old’ will be 80 to 90. The ‘oldest-old’ will be 90 to 99. The centenarians, of course, would be over 100."

I've taken to using "olders" when speaking more generally about the older members of an aging population.