Questions I'm asking

As questions come up, here's where I write them down

What’s wrong with the New York Times’ digital brand? The “grandpa in a nightclub” problem, apparently.

This week Harvard’s Nieman Journalism Lab ran a piece about the New York Times’ digital branding efforts. It quoted a series of tweets by Max Pfennighaus, who is the executive creative director of brand and marketing at the Times and previously held a similar position at NPR, and whose job is to build the newspaper’s digital brand. He described the core challenge as the “grandpa in a nightclub” problem.

Pages