Questions I'm asking

As questions come up, here's where I write them down

What’s wrong with the New York Times’ digital brand? The “grandpa in a nightclub” problem, apparently.

This week Harvard’s Nieman Journalism Lab ran a piece about the New York Times’ digital branding efforts. It quoted a series of tweets by Max Pfennighaus, who is the executive creative director of brand and marketing at the Times and previously held the same position at NPR, and whose job is to build the newspaper’s digital brand. He described the core challenge as the “grandpa in a nightclub” problem.

Why not be a old lady?

One of the nice “keep up the good work” responses to my mass email last week came from my friend Robin. Her note went on to say that, “Even my mom, who just died at 95, wasn't an ‘old lady.’ Up until the last few days she really fought like a tiger . . . until her body just gave out.  She simply died of old age.” She had lived with debilitating arthritis that set in in her late 40s, and “found a lot of meaning knitting baby items endlessly for the City of Hope and other charities.” Female, in her ninth decade, yet not an old lady?